Building and maintaining relationships is one key to successful origination. Finance of America Mortgage
offers our originators numerous tools to utilize, that are simple and effective
in order to stay top-of-mind with your business partners and clients.
Finance of America Mortgage Marketing Department
Finance of America Mortgage’s Marketing Department is an ancillary support service for its loan
officers and employees to carry out their graphic, advertising and social media needs,
in addition to custom request initiatives. All graphic work is done in-house by our own
graphic designer. Social media is managed by our own Social Media Coordinator who can help
you get set up networking and advertising yourself online in no time. Many useful marketing tools,
such as flyers, tri-folds, step-by-step instructions, graphics and logos are available online at the
www.foaeast.com website in addition to access to our very own company store.
Your First 30 Days
To help create a seamless transition to Finance of America Mortgage, we provide you with:
An ample supply of business cards and a professional email signature
Transition your database to our client retention system
Create materials for distribution to inform database of your new home
Accounts in our customer retention system and our customer presentation system
The tools to get you started in marketing with social media
These simple steps will ensure a proper foundation for future marketing efforts,
and allow you to focus on what you do best...Loans!
Client Retention Program
The goal of our client retention system is to brand you and keep you in front of your
clients while having it automated in way so that you can spend your time creating and doing business.
Contacting past clients, future clients and current clients takes time and effort, and we want you to
focus on your deal at hand. For a nominal $24 monthly fee (paid by yourself or by your branch) you will
have access to our full suite of email marketing campaigns which include:
Borrower Newsletters (4 emails - quarterly)
Business Partner Newsletter (12 emails - monthly)
Post Close Campaign (3 emails)
Loan Status Updates (10 emails for each loan milestone)